Even though it’s physically small, there are plenty of opportunities to express yourself and your brand through business card design.
Colors and color schemes are a huge aspect of branding. Your business card colors should remain consistent with the rest of your marketing materials. You want customers to build a connection between your business card and your brand.
The same principle applies when it comes to using your logo, sling, font, and other central elements of your business card design. Consistency is key, and if you’re undergoing a brand refresh, make sure all of your marketing materials do as well. That being said, being consistent does not mean you have to abandon your creative ideas. You can still use your business card design as a chance to showcase your original ideas, while effectively communicating the information you want to.
The result? A lasting impression on your customers.